Paid Search Advertising
Online searches soar leading up to Cyber Monday. Take advantage of this with a paid search campaign using keywords that we know shoppers are using to find deals. You don’t have to run a long lasting search campaign, but a burst of spend in the week or two before and after Thanksgiving can get you top of mind for shoppers. Last year searches with the term “cyber monday” rose to over 7 million per month in November and December.
- Cyber Monday, Deals, Coupons, Black Friday, Sale/Sales, Delivery (Pro tip: Since you’re local, offer in-store pickup for online orders or offer delivery service to local customers for free!)
- Offer special coupons to drive people to your location or allow people to call and place an order over the phone if you don’t have an order online option
- Use new search enhancements like images in your search ads and mobile click-to-call campaigns. Add map features for people to locate you easily.
- Create a very easy landing page on your site with print at home coupon options