I am honored to be an advisory board member for the iMedia Agency Summits and I’m known for my honest answers to tough questions. This December when I said, “it’s time to fire your agency,” Bethany Simpson let out a “wow” and that’s where we started an honest conversation about when a client is working with a vendor directly what that means to the agency-client relationship.

You can read the interview here and watch a clip below.

Trust is key in any good relationship. When an agency and brand have worked together for years, it might be hard for them to look at their partnership objectively. Ask yourself this; do you trust your agency? Do you trust them to accomplish your goals, meet deadlines, or provide you accurate (and real) results? If the answer is no, then you need to find a new partnership.