This year’s arguably hottest Christmas gift will be some type of wearable. In the industry, we’ve been hearing about them for a while and skeptically considered them toys or gadgets rather than functional pieces of technology that will change the way we interact with media and each other. All that is beginning to change.
As wearables continue to penetrate the mobile space they are becoming un-tethered to a device and operating as stand alone technology that can communicate with the user without relying on a smartphone. This is a game changer for the wearable device. How it changes the way we interact with them is yet to be seen. But, to discount their future as a gadget is short sighted. A few years ago we never imagined people would watch a movie on their phone and now it is commonplace. What will the future hold for wearables?
2014 saw wearables go beyond the early adopter geek set to mainstream with 19 million new wearables in the hands, on the arms and around the head of consumers. A recent global survey forecasts growth to 119 million units by 2018.
While the space is fragmented now with devices, we’ll see consolidation and innovation in wearables and there will come a time when they are as ubiquitous as a smartphone.
How will we continue to engage our customers using wearable technology? What will creative look like on Google Glass or on my smartwatch? How will we use the data collected by wearables to make our messages more relevant to the consumer? These questions will be discussed in many agency conference rooms and presentations by vendors, but for now we know not to discount something just because it’s not on our own wrists.
I’ve been testing out my Moto 360 watch and while it has not increased my productivity yet, I’m getting used to its stylish addition to my wrist. So, we’ll wait and see.