Opelika, Alabama?? That’s right. Broad Street Co’s Founder and CEO is an Opelika native and recently purchased a home with plans 65086439to spend part of the year in his hometown. During his visits and as he settled in he discovered that the thriving Opelika-Auburn metro area was lacking a full service digital agency with Google Certified Status and experience with national accounts.

The Opelika Auburn area is the second fastest growing market in Alabama and the 11th fastest growing MSA in the U.S. As local businesses thrive, they will need support from an established and respected advertising agency to reach their audiences. With this growth comes new residents and with the addition or the transient university population at Auburn University, the need to reach customers through effective advertising is growing.

More than 85% of customers are online and 80% of people in the U.S. have smartphones. This “connected consumer” relies on online advertising and paid search in making their buying decisions. It is important for local companies to compete with larger brands and national chains in reaching these people online in a native environment. Broad Street’s focus on digital helps small to mid size businesses grow through giving them the opportunity to compete on a level playing field in the local market. Through geo-targeted advertising, paid search, social and mobile advertising, local companies can compete with national ad campaigns for the Opelika Auburn consumer dollars.

Agency president, Charlie Ray said, “I love Opelika and this is a dream realized to be able to return to my hometown and work with local people I have known my whole life to help grow this economy and support local businesses.” Broad Street Co focuses on digital advertising solutions such as social, paid search, mobile, video and display advertising. The company also provides marketing and business strategy for startups and established businesses. Broad Street works with national clients like Whole Foods and CORT Furniture, a Berkshire Hathaway Company and regional clients like Oklahoma Gas, SETON Healthcare and SharpeVision.

Charlie Ray, Broad Street Co. President

About Charlie D. Ray: Charlie was born and raised in Opelika and is a graduate of Opelika High School and the University of Alabama. His parents owned Ray’s Convenience Store on 2nd Avenue among many other local businesses for many years and he follows in his parents footsteps in being an entrepreneur. In addition to starting Broad Street, Charlie is a partner in a construction company, serves on the board of several non-profits in Austin and on the administrative board of First United Methodist Church of Austin. Broad Street Co has secured over $350,000 in Google Grants for several non profit agencies to cover advertising costs and the agency donates over $50,000 every year in pro bono services to these agencies.

“I look forward to being a part of the thriving business community in Opelika and Auburn,” said Ray.

 

 

Contact us for a proposal

Read the full release below:

FOR IMMEDIATE RELEASE

OPELIKA NATIVE OPENS BRANCH OFFICE OF AUSTIN-BASED AGENCY IN HIS HOMETOWN

OPELIKA, AL–Broad Street Co’s Founder and CEO is an Opelika native and recently relocated to Opelika part time. Returning to Opelika, Charlie Ray discovered a real need for advertising services to support thriving local businesses in Opelika and Auburn. “Opelika and Auburn are both booming and business is competitive. We feel like Broad Street’s expertise in media can help these local businesses compete effectively with help from our agency,” said Ray.

The Opelika Auburn area is the second fastest growing market in Alabama and the 11th fastest growing MSA in the U.S. As local businesses struggle to be competitive, they will need support from an established and proven advertising agency to reach their audiences. With this growth comes new residents and with the addition or the transient university population at Auburn University, the need to reach customers through effective advertising is growing.

More than 85% of customers are online and 80% of people in the U.S. have smartphones. This “connected consumer” relies on online advertising and paid search in making their buying decisions. It is important for local companies to compete with larger brands and national chains in reaching these people online in a native environment. Broad Street’s focus on digital helps small to mid-size businesses grow through giving them the opportunity to compete on a level playing field in the local market. Through geo-targeted advertising, paid search, social and mobile advertising, local companies can compete with national ad campaigns for the Opelika Auburn consumer dollars.

Ray said, “I love Opelika and this is a dream realized to be able to return to my hometown and work with local people I have known my whole life to help grow this economy and support local businesses.” Broad Street Co offers digital advertising solutions such as social, paid search, mobile, video and display advertising. The company also provides marketing and business strategy for startups and established businesses. Broad Street works with national clients like Whole Foods and CORT Furniture, a Berkshire Hathaway Company, along with regional clients like Oklahoma Gas, SETON Healthcare and SharpeVision.

“I look forward to being a part of the thriving business community in Opelika and Auburn,” said Ray.

###

About Broad Street Co. 

Broad Street Co. is an award winning agency founded in 2007 with offices in Austin, Texas, Charleston, South Carolina and Opelika, Alabama. Broad Street Co.’s strong buying power comes from a deep understanding of digital including strategy, insights, social, influencer marketing, search, analytics, and media. The agency’s clients include Whole Foods Market, CORT Furniture Rental, OneOK, Sharpe Vision, and Better Business Bureau. Broad Street Co. manages over $350,000 in Google Grants for non-profit agency advertising and donates over $50,000 a year in services to area charities. For more information, visit us at broadstreetco.com, or follow us on Facebook at Facebook.com/BroadStreetCo, Twitter @broadstreet and Instagram @broadstreetcompany
About The President

Charlie was born and raised in Opelika and is a graduate of Opelika High School and the University of Alabama. Before opening Broad Street Co, Charlie was an executive for United Healthcare Group, Executive Director of AseraCare Hospice and Director of New Media for LIN Television. He has resided in Dallas, Texas, Charleston, South Carolina and Austin. He is active in the community and serves on the board of several non-profit agencies, is an advisory board member of iMedia Agency Summits and is on the administrative board of First United Methodist Church of Austin. Mr. Ray is a philanthropist and business leader in Austin and Charleston and frequent guest lecturer at The University of Texas and the College of Charleston.