Broad Street Co. opened in 2007 with one client and has grown to service clients with a variety of media needs. We operate with a “Business Goal First, Media Execution Last” philosophy because first and foremost we believe media is a tool to grow your brand, generate leads, drive sales or meet specific goals.
With more than 15 years of experience in marketing and product strategy for Fortune 500 companies, our team provides strategic direction for both online and offline marketing and advertising across multiple verticals, including healthcare, insurance, manufacturing, recruiting, political advocacy and awareness, CPG, tourism and luxury goods.
Our strategists’ first goal is to immerse themselves in your business, understanding its motivations and needs. With these insights, they shape strategies to create a roadmap for your digital success. Our digital expertise will guide you in creating robust, multi-platform interactive campaigns that deliver results.
We serve your ads at the right time, to the right audience, and on the right device. Using a variety of programmatic targeting methods including behavioral, demographic, and remarketing, you pay less to reach your best customers on any device—whether mobile, tablet, desktop, or smart TV.
More than a third of all online traffic happens on mobile devices—and that number grows every year. We create rich experiences that reach your on-the-go audience in the right location and in the right moment, on both mobile web and in-app.
Paid search works in conjunction with your other media to drive conversions. As a Google certified partner, we know the ins and outs of search engine management. We reach your customers at the moment of intent, using bid strategies to ensure your brand has the best exposure at the moment of query.
Our experience with keyword research, creative strategy, search engine management, and real time optimization will help deliver the highest ROI for your brand.
Audience Profile Data Collection
How well do you know your audience? We use advanced targeting technology to discover consumer insights, analyze data, and optimize campaigns in real-time—and as our knowledge increases, we adjust direction to ensure that your brand is offering the right message at the right time. This first party data is important in verifying your audience and removing doubt when it comes to placing media.
Everyone uses email, and keeping in touch with your customers through regular email communication is a great way to keep your brand front and center. We provide content creation, list management, social media integration, and campaign analysis. We’re familiar with the ins and outs of email marketing—it is subject to regulations set forth by the CAN-SPAM act of 2003 and ISPs have their own rules to follow.
Social Media Management
Our social media team knows that what’s viral today is gone tomorrow. Our social strategy is to engage with consumers, use real-time social listening, and respond to their behavior with integrated social media campaigns. Social influencers don’t just share, they deliver value—so we build these relationships to make sure that your customers are your biggest advocates.
We deliver insight-driven content with a voice that reflects your brand. Whether it’s long-form copywriting for blogs and articles or development of visual design guides, we make sure that you’re delivering the right message in a way that’s easy to digest and highly usable to your audience.
When a trusted publication creates positive content about your brand, it creates credibility between you and the customer. But how can you reach customers with innovative content at scale? With native advertising, branded content can reach more of your audience, increasing views and interaction across channels and devices.
Search Engine Optimization (SEO)
Our SEO specialists provide keyword research, analysis, and recommendations for your business website to identify opportunities to put you at the top of search engine results. Then, we turn these findings into engaging content that harmonizes with your brand.