Broad Street Co. opened in 2007 with one client and has grown to service clients with a variety of media needs. We operate with a “Business Goal First, Media Execution Last” philosophy because first and foremost we believe media is a tool to grow your brand, generate leads, drive sales or meet specific goals.
With more than 20 years of experience in marketing and product strategy for Fortune 500 companies, our team provides strategic direction for both online and offline marketing and advertising across multiple verticals, including healthcare, insurance, manufacturing, recruiting, political advocacy and awareness, CPG, tourism and luxury goods.
Our strategists’ first goal is to immerse themselves in your business, understanding its motivations and needs. Whether you are facing challenges and need breakthrough advice, building a long term vision for success or just need a new perspective on how to ensure your business is stable and successful, we can create action plans based on your needs.
PPC (Search Advertising)
Broad Street is a Google Partner Agency. Being certified by Google means we must undergo stringent testing and certification to manage paid search advertising campaigns. We also have a support team at Google that helps us manage your campaign. Paid search advertising is essential to large and small businesses. Consumers are searching for products and services in every market for every size business. Ask us to create a plan that makes sense for you to drive sales online or in store, tickets sales for events, new memberships and more.
Social Media Management
Social Media is a great tool for any size business to reach and engage with their audience, create customer loyalty and build new brand awareness. We have put together a package for small businesses to get the most out of social media as a tool that gives you access to the same level of service for a Fortune 500 business. Ask us to create a plan based on your needs today.
Customer Profile Creation
How well do you know your customer? We use advanced targeting technology to discover consumer insights, analyze data and engagement to build a thorough profile of your customers. Knowing your audience influences your brand messaging, inventory and marketing strategy. We have worked with large corporations that thought they knew their customers only to discover that their actual customer varied widely from their traditional customer. From Millenials to Baby Boomers, your audience is evolving and with a clear picture of who they are you are better positioned to reach them effectively.
Email is a great tool to communicate with your customers. But, you need a plan that follows the rules and meets the best practices. Writing an email is more than just sending out a message about a sale, it’s about crafting a subject line that gets a reader’s attention and content that gets a response. We can help build a plan that balances the fine line between too few contacts and too many to build an email marketing strategy that hits just the right note with your customers.
Creating a successful e-commerce site requires easy navigation, simple checkout and shipping options. We have worked with brands to build clean online shopping experiences by removing too many choices for consumers and making sure the checkout process is simple and fast. Removing obstacles to selling online is about more than a good product, it’s about a good experience. Ask us to audit your online store and create a plan to grow your online sales.
We deliver insight-driven content with a voice that reflects your brand. Whether it’s long-form copywriting for blogs and articles or development of visual design guides, we make sure that you’re delivering the right message in a way that’s easy to digest and highly usable to your audience.
When a trusted publication creates positive content about your brand, it creates credibility between you and the customer. But how can you reach customers with innovative content at scale? With native advertising, branded content can reach more of your audience, increasing views and interaction across channels and devices.
Search Engine Optimization (SEO)
Our SEO specialists provide keyword research, analysis, and recommendations for your business website to identify opportunities to put you at the top of search engine results. Then, we turn these findings into engaging content that harmonizes with your brand.