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Why You Should Join the Holiday Spirit of Digital Advertising

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The sweet smells and cool breezes of fall are here, and the recent burst in native and sponsored content, as well as the display ads you’ve been seeing for clothing, electronics, food retailers, and various other products are the perfect match for the holiday season. With one of the highest converting times of the year, we at Broad Street can’t stress enough the importance of your media strategy joining this season’s holiday cheer!

According to a study conducted by online ad tech firm The Rubicon Project, 58% of the Millennials shopping online this year will make a purchase via their mobile device – while the other portion prefers desktop purchases. Combine this with Cyber Monday’s fast approach, and Stefany Zaroban’s recent Internet Retailer article highlighting the 22% of Americans that have already begun to research holiday deals as of August, “up 10 percentage points” from last year; there is no doubt that this is the best time of the year to put your brand front-and-center of each consumer’s online research experience.

Internet Retailer’s Matt Linder also discusses how ComScore and Adobe Systems, Inc. reported that shoppers spent over $3.1 billion online in 2015, up 20.5% from the $2.6 billion in sales during the 2014 Cyber Monday. This was the first time online sales have exceeded $3 billion in a single day – imagine what will happen this coming Cyber Monday – that’s a stat you’ll want to be a part of! And as major retailers such as Amazon continue to offer a diversified portfolio of product deals earlier each year, this trend continues to prove that the upcoming holiday season is the most ideal for your company’s advertising endeavors and digital growth.

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At Broad Street Co. we have grounded ourselves with in-depth experience and diverse clients that range from major retailers and utilities all the way to healthcare, consumer-packaged goods and food chains. Not only are we able to help place your brand in front of each consumer at the perfect moment during the holidays, we’re able to do so in creative ways that connect with your audience through meaningful interactions.

Whether you’re trying to stick out from your competitors or telling your market who you are, Broad Street is here to bring your brand to the frontlines and show your audience what you’re all about – now all you need to do is contact us for a free consultation on your advertising holiday wish list!

Google Ads Enhanced with Maps and Images

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By: Auston Roberts

With the digital terrain of advertising becoming increasingly complex and 49% of in-store purchases being influenced by digital interactions, we continue to keep finding innovative media opportunities for our clients. From buying direct or programmatic all the way to native and engaging social media placements, at Broad Street Cowe strive to help our clients find a firm stance in the digital space.

One strategy where we continue to see great results for our clients is Google AdWords and the Google Display Network, and with clients ranging from healthcare and retail locations all the way to music festivals and fast-food chains, this is a strategy we’ve found to be beneficial in a variety of ways. As a Google Partner Agency, we are privy to a great relationship with our Google team that helps us ensure we’re delivering the best plan and measurable results for our clients.

Traditionally, we’ve been able to implement Google AdWords – the “Search Giant” – and the Display Network as a means to provide convenience to our target audiences, and visibility to our clients and brands. Furthermore, these ads have always been your traditional text-based promotions, highlighting brands that can help you on your consumer journey. But as of yesterday’s Internet Retailer article by Zak Stambor – an expert as it relates to social commerce – Google will now be providing Maps and Photo Data to these ads!

Not only is this change beneficial in increasing the quality of all Search and Display tactics, it also provides even more convenience to each and every consumer. In a world of functionality, these ads will further benefit our target audience by allowing them to leverage info across Google Maps. Additionally, the addition of photo data is the perfect way for us to entertain our audience with relevant images, while also providing even more value to our client’s overall brand story. Google continues to evolve their product offerings and as we evaluate their place in the media mix, we believe every opportunity to drive engagement (through maps) and visual storytelling (through display) can help our DR clients be a step ahead of their competitors.

Whether you are a local business trying to drive new business or a global brand, what shows up when your audience searches for you?

For a free consultation and evaluation of your advertising needs, contact us!

 

Broad Street Co is a Google Partner Agency

Broad Street Co is a Google Partner Agency

OPELIKA NATIVE OPENS BRANCH OFFICE OF AUSTIN-BASED AGENCY IN HIS HOMETOWN

Opelika, Alabama?? That’s right. Broad Street Co’s Founder and CEO is an Opelika native and recently purchased a home with plans 65086439to spend part of the year in his hometown. During his visits and as he settled in he discovered that the thriving Opelika-Auburn metro area was lacking a full service digital agency with Google Certified Status and experience with national accounts.

The Opelika Auburn area is the second fastest growing market in Alabama and the 11th fastest growing MSA in the U.S. As local businesses thrive, they will need support from an established and respected advertising agency to reach their audiences. With this growth comes new residents and with the addition or the transient university population at Auburn University, the need to reach customers through effective advertising is growing.

More than 85% of customers are online and 80% of people in the U.S. have smartphones. This “connected consumer” relies on online advertising and paid search in making their buying decisions. It is important for local companies to compete with larger brands and national chains in reaching these people online in a native environment. Broad Street’s focus on digital helps small to mid size businesses grow through giving them the opportunity to compete on a level playing field in the local market. Through geo-targeted advertising, paid search, social and mobile advertising, local companies can compete with national ad campaigns for the Opelika Auburn consumer dollars.

Agency president, Charlie Ray said, “I love Opelika and this is a dream realized to be able to return to my hometown and work with local people I have known my whole life to help grow this economy and support local businesses.” Broad Street Co focuses on digital advertising solutions such as social, paid search, mobile, video and display advertising. The company also provides marketing and business strategy for startups and established businesses. Broad Street works with national clients like Whole Foods and CORT Furniture, a Berkshire Hathaway Company and regional clients like Oklahoma Gas, SETON Healthcare and SharpeVision.

Charlie Ray, Broad Street Co. President

About Charlie D. Ray: Charlie was born and raised in Opelika and is a graduate of Opelika High School and the University of Alabama. His parents owned Ray’s Convenience Store on 2nd Avenue among many other local businesses for many years and he follows in his parents footsteps in being an entrepreneur. In addition to starting Broad Street, Charlie is a partner in a construction company, serves on the board of several non-profits in Austin and on the administrative board of First United Methodist Church of Austin. Broad Street Co has secured over $350,000 in Google Grants for several non profit agencies to cover advertising costs and the agency donates over $50,000 every year in pro bono services to these agencies.

“I look forward to being a part of the thriving business community in Opelika and Auburn,” said Ray.

 

 

Contact us for a proposal

Read the full release below:

FOR IMMEDIATE RELEASE

OPELIKA NATIVE OPENS BRANCH OFFICE OF AUSTIN-BASED AGENCY IN HIS HOMETOWN

OPELIKA, AL–Broad Street Co’s Founder and CEO is an Opelika native and recently relocated to Opelika part time. Returning to Opelika, Charlie Ray discovered a real need for advertising services to support thriving local businesses in Opelika and Auburn. “Opelika and Auburn are both booming and business is competitive. We feel like Broad Street’s expertise in media can help these local businesses compete effectively with help from our agency,” said Ray.

The Opelika Auburn area is the second fastest growing market in Alabama and the 11th fastest growing MSA in the U.S. As local businesses struggle to be competitive, they will need support from an established and proven advertising agency to reach their audiences. With this growth comes new residents and with the addition or the transient university population at Auburn University, the need to reach customers through effective advertising is growing.

More than 85% of customers are online and 80% of people in the U.S. have smartphones. This “connected consumer” relies on online advertising and paid search in making their buying decisions. It is important for local companies to compete with larger brands and national chains in reaching these people online in a native environment. Broad Street’s focus on digital helps small to mid-size businesses grow through giving them the opportunity to compete on a level playing field in the local market. Through geo-targeted advertising, paid search, social and mobile advertising, local companies can compete with national ad campaigns for the Opelika Auburn consumer dollars.

Ray said, “I love Opelika and this is a dream realized to be able to return to my hometown and work with local people I have known my whole life to help grow this economy and support local businesses.” Broad Street Co offers digital advertising solutions such as social, paid search, mobile, video and display advertising. The company also provides marketing and business strategy for startups and established businesses. Broad Street works with national clients like Whole Foods and CORT Furniture, a Berkshire Hathaway Company, along with regional clients like Oklahoma Gas, SETON Healthcare and SharpeVision.

“I look forward to being a part of the thriving business community in Opelika and Auburn,” said Ray.

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About Broad Street Co. 

Broad Street Co. is an award winning agency founded in 2007 with offices in Austin, Texas, Charleston, South Carolina and Opelika, Alabama. Broad Street Co.’s strong buying power comes from a deep understanding of digital including strategy, insights, social, influencer marketing, search, analytics, and media. The agency’s clients include Whole Foods Market, CORT Furniture Rental, OneOK, Sharpe Vision, and Better Business Bureau. Broad Street Co. manages over $350,000 in Google Grants for non-profit agency advertising and donates over $50,000 a year in services to area charities. For more information, visit us at broadstreetco.com, or follow us on Facebook at Facebook.com/BroadStreetCo, Twitter @broadstreet and Instagram @broadstreetcompany
About The President

Charlie was born and raised in Opelika and is a graduate of Opelika High School and the University of Alabama. Before opening Broad Street Co, Charlie was an executive for United Healthcare Group, Executive Director of AseraCare Hospice and Director of New Media for LIN Television. He has resided in Dallas, Texas, Charleston, South Carolina and Austin. He is active in the community and serves on the board of several non-profit agencies, is an advisory board member of iMedia Agency Summits and is on the administrative board of First United Methodist Church of Austin. Mr. Ray is a philanthropist and business leader in Austin and Charleston and frequent guest lecturer at The University of Texas and the College of Charleston.

 

 

 

By | May 25th, 2016|digital agency, Uncategorized|0 Comments

Buzz Wars: Super Bowl v. Digital

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As the 50th Super Bowl approaches with the usual reports from the advertising industry of record high ad spend–up to $5 million for 30 seconds of glory–we start to see brands making emotional decisions based on vanity to get in front of a large national audience instead of making business decisions based on ROAS (Return On Ad Spend) and strategy. The question is asked every year by folks like us…is it worth the spend? (See our previous posts on the topic here and here)

Not that digital advertising doesn’t have it’s “Shiny New Object” problems to contend with when it comes to ways to waste ad dollars. Sometimes these tactics can lead to costs just as disproportionate in hopes to reach millennials or hyper target an audience (Snapchat charging $750k for 24h). Advertising agencies contribute to this buzz that the Super Bowl commercial is worth the premium. You know why? Because producing a Super Bowl ad is a great chance to win an industry award, get industry press for the agency and spend lots and lots of money to earn client commissions on. Just like the network earns a lot of money from the placement of the ad. Nice work if you can get it!

So is spending large sums of ad dollars on single tactics a good investment? Most likely not. It is key to look past the ‘buzz.’ In the case of the Super Bowl, certain brands can effectively lift awareness and reach a very diverse audience with last year’s $3 per viewer fitting within budget. However, depending on a single spot to change opinions and/or spending over 30-40% percent of an annual advertising budget is hard to justify.  Especially when we know the measurable results of digital that offers much more affordable opportunities to reach tens of millions of targeted audiences for the same budgets.

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When we talk about digital, it encompasses many different advertising opportunities. The key to finding the right opportunity is working with a strategic partner. I’m not saying there isn’t room for TV. TV still outpaces everything in time spent and number of eyeballs. But, I am saying that spending budgets of your clients for media should be carefully considered for ROI and meeting sales performance goals versus the seduction of getting industry press for your brilliant creative idea that’s more a vanity play than a measurable influence on your corporate performance.

With digital we often talk about measurement and analytics, which give us results for our clients they can literally take to the bank.

Effective digital can actually be measured and can reach specific and appropriate audiences leading to measurable returns. Digital is not the end all, be all but it sure is taking over the industry with its effectiveness. Spending on single tactics both traditionally and digitally becomes more unwarranted. No one would say put all your eggs in one basket for anything, especially if all your ad dollar eggs go to a 30 second spot in one football game. If your advertising budget is $50 million a year then have at it, but if not, consider multiplying your reach ten or hundred fold with digital.

AdWeek even released a recent article of how the money spent on Super Bowl ads could be spent digitally. 

Some highlights:

  • marketers could buy 2.1 million mobile app installs—the equivalent of 55 million clicks—for a $5 million TV spot.
  • the TV investment translates into as many as 15 million search clicks…’between one-half and three-quarters of a billion search ad impressions’
  • At $475,000, brands could buy 10-and-a-half [Instagram] campaigns for the price of a Super Bowl ad.
  • brands could run 100 campaigns priced at $50,000 each or 200 for $25,000 each

 

By | February 3rd, 2016|ad agency austin, digital agency|0 Comments

The Era of Last Click Attribution is Over

In today’s world of digital media, the quest is no longer just about how many conversions one is looking for or how long a page view is.  Digital marketers want to know about the process a consumer takes in their path to conversion in hopes of seeing how much each ad, whether it be display, search, social media, or more, contributed to a conversion.  For marketers using attribution modeling, the easiest way was to attribute 100% of the sale to the last clicked ad.  The problem with that, is people hardly convert after seeing one ad.

What is Last-Click Attribution?
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Last-Click Attribution is a method of attribution modeling that weighs the last clicked ad before the conversion at 100%.  In terms of compensation, this means only the vendor who provided the space or content for that direct channel will be credited with the sale.  In past years when attribution modeling was a relatively new concept, Last-Click was a popular choice for advertisers.  In fact, it is still the default setting on Google Analytics.  But the truth is that the attribution model discussion has evolved.  As data becomes more and more important in the advertising world, compiled with the growing availability of cross channel monitoring, many types of attribution models have emerged on the scene.  As Digital Evangelist and Google Guru Avinash Kaushik points out on his blog, “Historically, all tools used last click attribution because the one thing they could confidently say is what drove the converting visit. And they did not have the technical horsepower to do Visitor-centric analysis. Both these problems are solved now.”

 

So Which Attribution Model Should I Be Using?

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Excellent question!  The truth is: it depends on goals and the business.  For businesses looking to use the most up-to-date model but don’t have the time to create a custom model, then a Time Decay is most widely recommended.  The theory behind Time Decay is that each touch point is considered and given weight in the overall conversion, but the amount that each touch point weighs increases the closer one gets to the direct channel.  While not perfect, it allows all points to be considered in the conversion, and helps paint a better picture of what it took to make a conversion.  This is important because in terms of a conversion funnel, the first clicked ad is seldom the last time a person will be exposed to a product or service on the web.

If looking at a typical conversion which focuses on sales, the first click ad is only the beginning of the sales process.  You have your first-click ad, which could be driving users to learn more on the website or on social media, then retargeting would be utilized to help reel your consumer back in.  Additionally you need to be considering if an individual has been learning about your product from beyond their desktop, and ensure that mobile plays some type of part in their conversion.  Now you may be asking yourself why this all matters, but the truth is that this attribution model (in fact any modern model) can be used to better understand how effective creative is, how strong your media mix is, and how relevant each touch point is to a conversion.  The goal is to be constantly optimizing and figuring out what touch points are making sense vs, which ones aren’t, which will help save time and money in the long haul.

However!  Though Time Decay is a good choice, if your company has experience in attribution modeling and is willing to get more hands on with the attribution approach, a custom model makes the most sense. The truth about digital advertising is that the process one company has for a conversion is not going to be the same for another.  You need to take into consideration that the number of touch points in a conversion funnel for your business will not be the same for another.  Not only that, but you will also weigh different touch points differently depending on your goals and KPIs.  For one client, the conversion may the most crucial point and so the last channel is important, but for a campaign focusing on brand awareness, maybe that first initial ad is actually the most important for beginning the consumer journey into learning about your brand.  Taking these unique points into consideration will make your model a lot more specified to your business or client, and will help paint an overall more accurate depiction of what your consumers are doing from starting point to conversion.

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So shake off the shackles of Last-Click.  The truth is that there is too much data today that is lost with Last-Click that can be utilized if a different model is used.  Whether it is Time Decay, Custom, or the other types that exist (see Occam’s Razor by Avinash Kaushik), go explore and figure out which one is right for you or your client.

 

 

Digital Advertising for the 2014 Holiday

This holiday will be the most connected shopping season ever, with more devices in the hands of shoppers hunting deals. One third of all shopping searches happen between 10:00 p.m. and 4:00 a.m., proving that we are always connected, always on and always shopping. Google conduced their annual Holiday Shopper Intentions research with Ipsos and the results make our retail clients ready for some holiday digital madness.

Black Friday is a month long

Shoppers are starting their research early and retailers are stretching promotions and sales throughout November. This changed the focus from Black Monday and Cyber Monday to a month long sales event. More than half of consumers surveyed will start their research before Thanksgiving, with 26% starting before Halloween. BOO!

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Search queries for holiday shopping peak before Cyber Monday. Be in front of your customer when they are searching for inspiration, not after they are searching for a deal.

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Online Shopping is the new Window Shopping

Shoppers go online for inspiration. They use social media to see what their friends and favorite influences are wearing and sites like Pinterest and lifestyle sites have become the new window displays. YouTube’s popular “unboxing videos” and product reviews give shoppers a rich way to learn about products instead of going to a store to touch and feel them for themselves.

Smartphone, Smart Personal Shopper

Research shows that 75% of smartphone shoppers plan to use their phones in-store during the holidays. Instead of relying on sales associates, shoppers are relying on their device and search to provide information, product reviews and price comparisons in a way a live person could not do. Millenials are using their smartphone as the preferred shopping assistant over asking an associate for help.

Consumers are coming to a store more informed and more purposeful than ever before.

How Do Retailers Capitalize?

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  • An extremely high percentage (92%) of shoppers will check prices online for the best bargain (parago, 2014).
  • 91% of shoppers say a low price is an important to very important factor in the decision to buy (Google).
  • Free shipping was deemed the second-most important factor for shoppers when purchasing online (Shop.org, Spring Planning Guide, 2014).
  • A comScore/UPS study reports that 83% of online shoppers are willing to wait additional days for delivery if they can get free shipping.

It is not too late to launch your holiday campaign. If you need a strong media strategy to drive sales this shopping season, ask us to put a plan together for you! Or, if you have an android device, download our app and send us an RFP on your mobile device!  Google Play logo

By | October 15th, 2014|digital agency|0 Comments

#TechAddicted and #FOMO: 5 Ways To Break Free

Corporate culture has been evolving into a 24/7/365 normalcy for a couple of decades now. In the early 2000’s there was a big trend to find “work/life balance” and many business books took on the “Don’t Sweat the Small Stuff” as a way to encourage corporate America to take a breather from the 14 hour workday. Everyone thought technology would make our lives easier and give us more free time. But, the opposite has proven true. eMarketer reported on a CivicScience poll that found pretty much everyone is always connected.

July 2014 research found that 60% of US internet users were almost always connected. Fully 43% never unplugged from all personal technology, such as audio players, ereaders, laptops and computers, mobile phones, tablets, and TV, and 17% only took a break a few times a year.

Technology is supposed to give us more freedom, but instead we not only have become addicted to our smartphones but we’ve created an entirely new condition…FOMO (The Fear Of Missing Out). As people curate their lives on social media, people now see the wonderful things they are not doing, creating an anxiety of not keeping up with Joneses in an all new digital way. FOMO

As people become more connected with their devices, they become less connected with a community and real person to person interactions. While there are a lot of studies about how this creates negative consequences for everything from good manners to car accidents, we need to get back to finding ways to break free from our devices to engage in analog activities.

Here are Broad Street’s 5 Ways To Disconnect

  1. Take a mobile phone holiday–Start small, like leaving your phone at home when you go to the grocery and gradually work your way up to leaving your devices turned off for an entire weekend.

  2. Remove social media apps from your phone for brief periods to reduce the amount of time you spend seeing what everyone is doing that you aren’t.

  3. Establish “no phone zone” with your significant other for date nights or dinners with friends. Here’s a great game: Put everyone’s phone in the middle of the dinner table when in a restaurant and the first person to reach for their phone pays the whole check.

  4. Go analog. Grab a book or magazine and challenge yourself to read without an e-reader or grabbing for your phone.

  5. Get outside. Attend an event, go for a hike or a bike ride. Getting your mind active and distracted from your devices is a good way to wean yourself off of reliance on them.

While we’re in the business of reaching our audiences wherever they are at the right time and place, we understand the need for people to break free of their dependency on technology in order to create a fulfilling life outside of posting their latest meal on Instagram. If you’re a person that responds to work emails at 10 p.m. on a Saturday you set a precedent for that offender to rely on your availability 24/7/365.

So, lift up your head and look someone in the eye and have a real conversation. The real FOMO is making a personal connection with a person, not your device.

By | August 12th, 2014|digital agency|0 Comments

Back to School Shopping Online Trends 2014

Back to school shopping trends

The Back to School sales season is upon us and retailers are looking to digital to drive sales. This Q3 driver is forecast to be a 16% year over year growth in online sales reaching $27 billion and combined with back to college the National Retailer Federation estimates spending to top $72 billion. In most states, school starts in late August, meaning messaging starts in late July and search peaks the first week of August as the rush for supplies, clothes and–for college students–furniture begins to heat up.

For search, the top terms are “back to school,” “school supplies,” “school shopping,” and “back to school sales” giving paid search campaigns the opportunity to bid on these specific queries. Raising bids on keywords helps keep retailers competitive as online shoppers compare prices and look for deals.

The top products for back to school include tablets and shoes as well as furniture for those college bound students. A Pricegrabber study shows 69% of shoppers prefer online for their back to school sales and 72% of online shoppers expect free shipping.

The weeks leading up to Q3’s “Black Friday” is Labor Day when the shopping rush ends. The average K-12 parent spends $500 during the season will the college student shopper spends an average of $1,000 or more. Capturing these shoppers can help make or break retailers dull summer season.

If you are offering back to school products, make sure you’re taking advantage of digital campaigns, in addition to search, to drive sales. Offers such as free shipping, online coupons and rebates can drive conversions over your competitors.

If your business is looking to drive sales with a successful media strategy for the holiday shopping season, contact us and we’ll put together a comprehensive strategy to make your year!

By | July 29th, 2014|digital agency, Uncategorized|0 Comments

Welcome to Austin, Mr. President

President Obama is in Austin today wrecking havoc on our legendary traffic problems. We thought we’d compile a short list of the things he ought to enjoy while here in our beautiful city.

Eat! Our BBQ, Breakfast Tacos and Queso are the things that make life worth living!

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Stop by Allen Boots for a fitting of some authentic Texas boots

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Stage a one man protest in front of the Texas Capitol

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Catch a movie at the Alamo Drafthouse, just don’t talk during the movie!

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Find a quiet spot to take in some Hill Country views to understand what makes this place so very special to usbelvedere-view

By | July 10th, 2014|digital agency|0 Comments

Is anyone seeing your ad?

As digital budgets encroach the $600 billion milestone and digital accounts for more than 25% of global ad spend, we continue to evolve as an industry and fine tune how and what digital means and digital can deliver. When an industry matures, we also see new obstacles to successful campaigns.  The digital trends are reporting on “Banner Blindness” and “Viewability” and, of course, shady vendors with their shady inventoryviewability

Michael Estrin over at iMedia writes about three bad answers digital media buyers give to clients on why no one is seeing their ads. Estrin’s three answers to the viewability problem are bad creative, bad vendors and spending more on native advertising.

The reality is there are many reasons that no one is seeing your ad and sometimes it’s as easy as a lazy or inexperienced media planner. With that in mind, we thought we’d give a few reasons no one is seeing your ad from our point of view.

Champagne Taste on a Beer Budget

Unfortunately, we see this a lot. People have the mistaken idea that digital media is cheap and they can give you a small budget and expect a national reach. National campaigns are expensive and RTB and ad exchanges don’t change the fact that you can’t do a lot with a little.

small_budgetThis type of magical thinking requires finesse on the part of the media buyer. While it is true that we can leverage our buying power and vendor relationships for affordable quality inventory, there is a limit to what we can deliver. A seasoned media planner will explain this to the client and negotiate a geo-target that is more reasonable than a national footprint and optimize a campaign once it’s live to deliver results based on reality and not pie in the sky expectations.

The good news is that few campaigns are truly national when it comes to digital. We can target by neighborhood or a radius of businesses or venues in some cases, so we have great opportunities to maximize budgets through good targeting.

Site Direct Thinking

advertiser-and-publisherBuying site direct with publishers can be a great strategy when you need to make an impact or you have a very brief campaign. We will buy page takeovers and section sponsorships for short durations to maximize visibility when we need, but it is not always the right answer. Just like a client may want to see their TV commercial on their favorite show, some clients want to see their ad on their favorite website or have the belief that their audience is only on specific sites. We know that audiences are best reached across the web and we can save money and deliver better results for the client when we buy audiences and behaviors rather than one or two premium sites.

 

Who you think your audience target is vs. Who your audience target really isperception

Clients usually have great data on who their ideal customer is and who their actual customer is and that helps identify the target audience for media. But, we sometimes find that when we place pixels to gather data prior to a campaign launch the actual users of the site and actual converters are a completely different target. It is important to gather this data so we are not working off of old assumptions and target our media to actual converters instead of who we think will convert.

Even with well placed media not everything goes right every time. The key to making sure your campaign is a success is having clear goals, working with a reputable digital media agency and ensuring they work with reputable vendors.

 

By | July 9th, 2014|digital agency|0 Comments