agency austin texas

/agency austin texas

Google Ads Enhanced with Maps and Images

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By: Auston Roberts

With the digital terrain of advertising becoming increasingly complex and 49% of in-store purchases being influenced by digital interactions, we continue to keep finding innovative media opportunities for our clients. From buying direct or programmatic all the way to native and engaging social media placements, at Broad Street Cowe strive to help our clients find a firm stance in the digital space.

One strategy where we continue to see great results for our clients is Google AdWords and the Google Display Network, and with clients ranging from healthcare and retail locations all the way to music festivals and fast-food chains, this is a strategy we’ve found to be beneficial in a variety of ways. As a Google Partner Agency, we are privy to a great relationship with our Google team that helps us ensure we’re delivering the best plan and measurable results for our clients.

Traditionally, we’ve been able to implement Google AdWords – the “Search Giant” – and the Display Network as a means to provide convenience to our target audiences, and visibility to our clients and brands. Furthermore, these ads have always been your traditional text-based promotions, highlighting brands that can help you on your consumer journey. But as of yesterday’s Internet Retailer article by Zak Stambor – an expert as it relates to social commerce – Google will now be providing Maps and Photo Data to these ads!

Not only is this change beneficial in increasing the quality of all Search and Display tactics, it also provides even more convenience to each and every consumer. In a world of functionality, these ads will further benefit our target audience by allowing them to leverage info across Google Maps. Additionally, the addition of photo data is the perfect way for us to entertain our audience with relevant images, while also providing even more value to our client’s overall brand story. Google continues to evolve their product offerings and as we evaluate their place in the media mix, we believe every opportunity to drive engagement (through maps) and visual storytelling (through display) can help our DR clients be a step ahead of their competitors.

Whether you are a local business trying to drive new business or a global brand, what shows up when your audience searches for you?

For a free consultation and evaluation of your advertising needs, contact us!

 

Broad Street Co is a Google Partner Agency

Broad Street Co is a Google Partner Agency

New Name, Same Great Agency

Broad Street Co.

When we started doing business in 2007 we called digital “New Media” and distinguished our agency work as interactive. Times change and agencies specialize and evolve, as do media consumption habits. It’s time to drop the “interactive” and move forward in a way that reflects our platform agnostic view of advertising today.getstarted

We are proud to debut our new brand and our same old hard work ethic. “We continue to grow Broad Street Co. as a premier digital strategy and media agency,” says Charlie Ray, President. Broad Street Co. continues to operate offices in Austin, Texas and Charleston, South Carolina.

Broad Street is proud to wrap up our 6th year with a growing list of clients and challenging new campaigns. We continue to separate the wheat from the chaff, and as the digital business evolves we are still finding a lot of chaff.

Join us in building great campaigns for our clients and producing sound digital strategy that’s earned us awards and long term clients!

 

 

Ad Fed Big Wig Awards: Thank you!

Thank you to all the members of the Austin advertising community that voted for us in the Annual Big Wig Awards. It is an honor to be recognized by your peers for good work and we hope to continue to meet and exceed your expectations.

The event at Mercury Hall gave us a chance to meet a lot of people in the industry we did not already know and share a laugh with our good friends and clients.

The Big Wig awards are a wonderful way to recognize companies and individuals that do some great work in advertising and help put the city on the map as a center for creativity and advertising expertise.

So, again, thank you and we’ll be wearing an awfully big wig today around the office.