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So far Charlie Ray has created 226 blog entries.

Viewability Metrics and Media Efficiency

The digital advertising industry loves to glom onto a trend and a buzzword like nobody’s business. The latest is “Viewability” and boy is it suddenly the most important metric you’ve ever heard of and if you aren’t on top of it you’re failing as a media buyer.

While we see the importance of viewability, let’s keep things in perspective. First, what is it and what does it mean?

The media world is so fragmented in how advertising is bought and sold that it has compounded over decades into an era where not only are the delivery methods so vastly different, but so are the negotiating tactics.  In offline media, say for this example, broadcast (TV and Radio), most media is purchased through a measure of GRPs or gross rating points, which is a percentage of the target audience.  Because media vendors compile this data primarily through surveys, it has created an investment landscape where much negotiation goes into rate reductions and added value because the margin of over and under delivery can be high, and as a result these added value pieces which can be perceived as “rare opportunities” are pretty much an essential part of a buy.  Simply put if you’re buying broadcast at rate card price or without added value, you’re being swindled.

Go to digital and the entire negotiating landscape changes.  Media is not purchased on a rating point system, but rather on impressions, where each impression counts as a potential for an ad to be seen.  Because the very nature of digital is to be highly measurable, negotiations are often more matter of fact, and added value either comes not as often or as very light compared to what you see in offline media.  This is because, for the most part, advertisers and the industry as a whole believe that going digital means not expecting a significant under or over delivery (broadcast usually considers an over/under delivery of 10% as the benchmark where makegoods are given from the vendor).

But what we’ve seen this past year more than anything is that impressions simply aren’t enough.  An ad can be placed on site and can technically seen, but what if it’s not?  What if a person went to the wrong site, or clicked directly out of the ad, or even scrolled before the page even loaded?  The ad still counts as an impression but it was never viewed.  That’s where viewability comes in, arguably one of 2015’s most important buzzwords.

What Is a Viewable Impression?

A viewable impression is destined to be the new form of digital media currency that will replace served impressions.  To quote an article from the IAB, “The industry standard… calls for desktop display ads to be considered viewable if 50% of their pixels are in view for a minimum of one second and for desktop video that standard is 50% for 2 seconds. In addition, the standard stipulates that for larger desktop ad units, 30% of pixels in view for 1 second constitutes a Viewable ad.  Custom ad units and important elements of sponsorships are not consistently measurable today. The measurement standard and the technology are still evolving.”  So in simpler terms, a viewable impression is an impression that will count ONLY if they are in viewable range of a site for a specific period of time.  Viewability-39-percent

Why Is This Important?

This shift into viewable impressions means two things: the first is that is allows advertisers to be efficient with their inventory purchased.  Although it varies by campaign, plenty of impressions are considered “wasted” when they’ve been served but not viewed.  We as advertisers (thanks to these things called “privacy laws”) can not see when a person has their eyeballs looking at our ad, as much as we’d love to know that.  But what we can do, is trace user behavior on a site and determine by that whether or not a served as was really viewed.  Viewable impressions means less media waste and more accurate portrayals of how well our delivery numbers are doing, woot!

The second important aspect that comes out of this media shift is accountability for the vendors.  With the growing concern over data privacy in the US, it’s becoming increasingly important for advertisers to know exactly how well their campaigns did with a specific vendor.  While the optimist in us all wants to believe our vendors will deliver as they report, some larger data companies are making it harder for third party auditors to review campaign data to see if what was claimed in a report actually did happen.  Regardless, a viewable impression means more accountability for a vendor, because if hypothetically all the ads were served, but say, 50% were actually viewed, that’s a completely different window into campaign performance.

While today the IAB is calling for 70% of all measurable impressions to be considered for viewable standard (because 100% viewability is not at this time possible with our capabilities) it is only a stepping stone on the path of total viewability.  The era of purchasing digital and having the inventory and negotiations be “matter of fact” are ending.  Accountability and standardization are finally coming into the digital world, and it means positive  changes not only in the way we measure ad impressions, but also in the way we can leverage delivery as a negotiating tactic when selecting our media partners.

Cost/Benefit Analysis

All that being said, we are not buying inventory for most of our clients based on a “Cost Per Viewable Impression” yet. We still purchase inventory on a Cost Per Thousand (CPM) rate and we keep an eye on our vendors performance with a viewability report. If our vendors are well below our threshold for comfort with viewable impressions we will discuss with them the need to increase performance. We also look at our existing cost per conversion for the campaign and how the overall performance for the campaign relates to our viewable impressions. If our cost per conversion is performing well, we aren’t going to insist our clients purchase only viewable impressions and increase their media cost (and diluting their actual media spend) just we have a good metric to report. If we strategically believe that our cost per conversions are high and if our viewable impressions were better then we may have a case for buying only viewable impressions and seeing our overall impression count in the media plan go down, but theoretically see our conversions go up because we’re getting more viewable impressions.

This theory has not been tested. All the talk about viewable impressions and how important they are is great, in theory, and another case in yet another long line of digital media folks painting themselves into a corner on how measurement is the end all be all for digital media. But, if we don’t do an analysis on the true efficiency of our media dollars we’re just trying to do more with less. The more layers we build on to a media spend, the more the actual media budget gets reduced and overall delivery and results will surely take a hit.

By | March 31st, 2015|digital media agency|0 Comments

CORT, A BERKSHIRE-HATHAWAY COMPANY, SELECTS AUSTIN AGENCY BROAD STREET CO AS DIGITAL AGENCY OF RECORD

Emaillogo

AUSTIN, TX/CHARLESTON, SC– January 7, 2015 – Broad Street Co. has been selected as Digital Agency of Record for CORT, a Berkshire Hathaway Company. The agency will oversee the brand’s digital advertising, including strategy, for CORT’s furniture rental and clearance center retail lines of business throughout the U.S.

CORT is the nation’s leader in furniture rental for home and office and CORT Clearance Centers are located throughout the U.S. “Broad Street impressed us with their track record in 2014 on our account, consumer insights and deep experience positioning brands to succeed in today’s rapidly-evolving digital landscape,” said Mindy Oliver, Online Marketing Manager for CORT. “Our focus on digital marketing to reach our revenue goals means we are looking for a strong partner with deep digital experience.”

“We are thrilled to continue and expand our relationship with CORT into 2015. Working with a team that understands the complex moving parts of digital media gives both of us an opportunity to meet strategic goals for the client,” said Broad Street Co CEO Charlie Ray. “The relationship with CORT is a great fit for our results driven retail experience.”

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About Broad Street Co.
Broad Street Co. is an award winning agency founded in 2007 with offices in Austin, Texas and Charleston, South Carolina. Broad Street Co.’s strong buying power comes from a deep understanding of digital including strategy, insights, social, influencer marketing, search, analytics, and media. The agency’s clients include Whole Foods Market, OneOK, Sharpe Vision, and Better Business Bureau. For more information visit us at broadstreetco.com, or follow us on Twitter @broadstreet.
 
About CORT
CORT, a Berkshire Hathaway Company, is the nation’s leading provider of transition services, including furniture rental for home and office, event furnishings, destination services, apartment locating, touring and other services.  With more than 100 offices, showrooms and clearance centers across the United States, operations in the United Kingdom and partners in more than 70 countries, no other furniture rental company can match CORT’s breadth of services and companywide commitment to providing excellent customer service. For more information, please visit www.cort.com.
By | January 7th, 2015|ad agency austin|0 Comments

Stop Complaining about Millienials

Morley Winorgrad, author of Millenial Momentum: How a New Generation is Remaking America, spoke to a sold out crowd at the December iMedia Agency Summit. Winograd took a room of agency media execs through the minds and characteristics of the Millenial Generation. The key takeaway for the group was to stop complaining about them and learn how to communicate with them in their environment and with messages that resonate with this audience.

IMG_20141209_095519459The room full of mostly Gen X’ers chuckled at the the differences between Gen X and Millenials and there’s plenty of differences between the two. As Generation X moves in the C Suite to replace the Boomers it is important to learn how to work with and communicate with folks across generations.

Millenials are ‘digital natives’ and know how to use technology to make their lives better, but unlike Gen X’ers who understand how technology works, they don’t care about how the technology works but how it works for them. The Millenials are not only embracing technology and disrupting how we advertise, they are changing the way we communicate with each other. A shocking 19% of Millienials have never had a cable TV bill, and 37% of them prefer to communicate with images…whatever that means.

Gen X’ers are much more self-reliant than Millenials that were raised as part of a group and do not cherish individual achievement over group achievement.IMG_20141209_095738605

Millenials are connected to multiple devices, engaged with each other in robust online and offline communities and expect brands to listen to them. This change in how we advertise from a one to many to many to many to one to one is an evolution in the advertising messaging that resonates with the audience we’re targeting.

New social media advertising opportunities is an example of how the Millenial audience is responding to brands reaching them via Snapchat, Vine, Twitter, Instagram, Pinterest and YouTube.millenials behavoirs

We heard from three Vine users with over 1 million followers each discuss how they work with brands to build six second videos that fit the Vine platform and drive awareness and brand affinity through leveraging the Vine celebrity’s audience loyalty. Brands that are willing to reach out too these new platforms are seeing how their efforts pay off with brand lift that is measurable.Vine family, Eh Bee, spoke about how brands approach them and their content is family friendly but they retain creative control and decide which brands that are a fit with their brand. Bottlerocket spoke to how he uses Vine to connect with his students and how he cultivates an audience. Ginger Wesson uses Vine to reach a short attention span audience and told the audience she couldn’t imagine having to fill fifteen or thirty seconds for video. A hearty laugh erupted as we thought about creatives that can’t seem to get it that we need 15’s and 30’s for pre-roll and not 60’s!

Ultimately, it’s time for us to stop complaining about Millenials and learn how to communicate with them in a way that speaks to their risk averse, high self esteem, and changing work ethic so we may embrace some changes in the agency model.

 

By | December 13th, 2014|digital media agency|0 Comments

iMedia Kicks off Agency Summit: Best Apps You’re Using Right Now Edition

Top 10 iMedia Apps for ProductivityThe 2014 Agency Summit kicked off with the Aspen Meeting of Agency executives and my favorite takeaway to share with everyone is the favorite apps everyone is using for either fun or productivity. Here’s a few of them from my list:

  1. Charlie. This app combs though social media and pulls together a profile of people you have meetings or connections with from their online presence. Genius! What a great way to be prepared for a meeting!
  2. Mobile Day. Dialing into conference calls is a chore, especially when you’re driving. This app takes your conference call credentials and syncs with your calendar for easy breezy conference calls.
  3. f.lux for iOS and Twighlight for Android are great apps that adjust the hue and color of your screen according to the time of day.  Believe it or not, the hue and brightness of your screen can keep you up at night and contributes to eye strain. These are great tools for those of on our devices a LOT.
  4. Afterlight. We always are looking for the best photo filter. This app makes us look as beautiful as we are in real life.
  5. Room 77. This app is great for travelers that want to see exactly what the rooms look like in hotels. This is a pet peeve of mine when booking travel. There’s always a picture of the nice big suites overlooking the beach, but what about the regular room near the elevator because that’s the one I usually wind up getting. Use this app to see a map of where a room is located and what it really looks like. Brills! I tell you, BRILLS!
  6. Dashlane. Speaking of brilliant, this app is my new lifesaver. I am terrible with passwords and maintaining them. This app is a great password keeper and will keep me from having post it notes next to my monitor with a list of all mine!
  7. Expense It. If you travel for business and are scatterbrained like me, you never have your receipts when it comes time for expense reimbursements. This app saves your bacon and your expense reporting nightmare. Snap a picture of a receipt and there, you’re done! Organized and Laurie in accounting doesn’t hate me anymore!
  8. Slick Deals. This app aggregates all the best deals around you on tech products and makes it easy to get the best price on what you’re going to buy anyway! Love a deal, as long as it’s easy.
  9. Yik Yak. This is just for fun. Use your location to see what people are talking about around your and join in. I have a feeling this is built for me to flex my online troll muscle, but that’s probably just me.
  10. Tempo. Here’s another calendar, dialing productivity app. Try a few to see which best suits your and is easy to use. I’m all for using the right app to increase my productivity and create shortcuts for meetings and conference calls.

So, there you have it. My Top 10 apps from iMedia so far! Add yours in the comments.

By | December 8th, 2014|digital media agency|0 Comments

Cyber Monday Shatters Sales Records

While Black Friday sales figured dropped 11% from last year, Cyber Monday saw a 16% increase over last year. Unfortunately for
Broad Street Co Digital Media Agencyretailers the dropoff in Black Friday is not made whole by the rise in Cyber Monday. Online sales broke records in 2014 with sales exceeding $2 Billion. The heaviest online shopping day in history continues to show the strength of online shopping behaviors of consumers. We used to talk about the deals that drove people online such as free shipping to explain this shift, but today we know that consumers are comfortable online and we look at where the traffic is coming from for Cyber Monday.

Interestingly, mobile traffic accounted for 41.2 percent of all online traffic, up 30.1 percent over 2013. Furthermore, these visitors weren’t just browsing: Mobile sales reached 22 percent of total Cyber Monday online sales, an increase of 27.6 percent year-over-year. (VentureBeat)

IBM found smartphones drove 28.5 percent of all Cyber Monday online traffic, more than double that of tablets, which accounted for 12.5 percent of all traffic. That said, tablets drove 12.9 percent of online sales compared to 9.1 percent for smartphones, a difference of 41.5 percent. All of this comes down to a big reminder that the desktop is far from dead. PCs accounted for 58.6 percent of all online traffic and 78 percent of all online sales. Consumers also spent more while shopping on their PCs, with an average order value of $128.24 compared to $110.72 for mobile shoppers, a difference of 15.8 percent. (IBM)

The interesting takeaway this year in online sales is the period leading up to the traditional shopping days are seeing large increases in sales, effectively extending the holiday shopping season to pre-Black Friday and Cyber Monday shopping. This trend is an important measurement for online retailers when planning 2015 campaigns. It’s a benefit to consumers as well because deals are becoming more widely distributed prior to holiday sales and retailers are increasing inventory as demand surges.

The real bottom line is that if you haven’t finished your holiday shopping already you’re way behind! Enjoy!

By | December 4th, 2014|digital media agency|0 Comments

Will wearables kill the smartphone?

This year’s arguably hottest Christmas gift will be some type of wearable. In the industry, we’ve been hearing about them for a while and skeptically considered them toys or gadgets rather than functional pieces of technology that will change the way we interact with media and each other. All that is beginning to change.

As wearables continue to penetrate the mobile space they are becoming un-tethered to a device and operating as stand alone technology that can wearablescommunicate with the user without relying on a smartphone.  This is a game changer for the wearable device. How it changes the way we interact with them is yet to be seen. But, to discount their future as a gadget is short sighted. A few years ago we never imagined people would watch a movie on their phone and now it is commonplace. What will the future hold for wearables?

2014 saw wearables go beyond the early adopter geek set to mainstream with 19 million new wearables in the hands, on the arms and around the head of consumers. A recent global survey forecasts growth to 119 million units by 2018.

While the space is fragmented now with devices, we’ll see consolidation and innovation in wearables and there will come a time when they are as ubiquitous as a smartphone.

How will we continue to engage our customers using wearable technology? What will creative look like on Google Glass or on my smartwatch? How will we use the data collected by wearables to make our messages more relevant to the consumer? These questions will be discussed in many agency conference rooms and presentations by vendors, but for now we know not to discount something just because it’s not on our own wrists.

I’ve been testing out my Moto 360 watch and while it has not increased my productivity yet, I’m getting used to its stylish addition to my wrist. So, we’ll wait and see.

 

 

By | October 21st, 2014|digital media agency|0 Comments

Digital Advertising for the 2014 Holiday

This holiday will be the most connected shopping season ever, with more devices in the hands of shoppers hunting deals. One third of all shopping searches happen between 10:00 p.m. and 4:00 a.m., proving that we are always connected, always on and always shopping. Google conduced their annual Holiday Shopper Intentions research with Ipsos and the results make our retail clients ready for some holiday digital madness.

Black Friday is a month long

Shoppers are starting their research early and retailers are stretching promotions and sales throughout November. This changed the focus from Black Monday and Cyber Monday to a month long sales event. More than half of consumers surveyed will start their research before Thanksgiving, with 26% starting before Halloween. BOO!

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Search queries for holiday shopping peak before Cyber Monday. Be in front of your customer when they are searching for inspiration, not after they are searching for a deal.

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Online Shopping is the new Window Shopping

Shoppers go online for inspiration. They use social media to see what their friends and favorite influences are wearing and sites like Pinterest and lifestyle sites have become the new window displays. YouTube’s popular “unboxing videos” and product reviews give shoppers a rich way to learn about products instead of going to a store to touch and feel them for themselves.

Smartphone, Smart Personal Shopper

Research shows that 75% of smartphone shoppers plan to use their phones in-store during the holidays. Instead of relying on sales associates, shoppers are relying on their device and search to provide information, product reviews and price comparisons in a way a live person could not do. Millenials are using their smartphone as the preferred shopping assistant over asking an associate for help.

Consumers are coming to a store more informed and more purposeful than ever before.

How Do Retailers Capitalize?

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  • An extremely high percentage (92%) of shoppers will check prices online for the best bargain (parago, 2014).
  • 91% of shoppers say a low price is an important to very important factor in the decision to buy (Google).
  • Free shipping was deemed the second-most important factor for shoppers when purchasing online (Shop.org, Spring Planning Guide, 2014).
  • A comScore/UPS study reports that 83% of online shoppers are willing to wait additional days for delivery if they can get free shipping.

It is not too late to launch your holiday campaign. If you need a strong media strategy to drive sales this shopping season, ask us to put a plan together for you! Or, if you have an android device, download our app and send us an RFP on your mobile device!  Google Play logo

By | October 15th, 2014|digital agency|0 Comments

Broad Street Co. Applies for grant to support non profit clients

For Immediate Release

October 1, 2014Broad Street Co Corporate Philanthropy

Media Contact:
Charlie Ray, 512.275.6227
Charlie@a04.d8b.mwp.accessdomain.com

Local Business, Broad Street Co., Needs Support to be move on to the next step for $150,000 Grant from Chase Mission Main StreetSM Grants
Help Broad Street Co. Grow by Voting Online Before October 17

AUSTIN, TX – Broad Street Co., a local digital advertising agency, has applied for a $150,000 grant from Chase as part of a newly launched program, Mission Main StreetSM Grants. Broad Street Co. must submit a questionnaire outlining a business plan that will result in growth of the business and receive at least 250 votes to be eligible for a grant. Full eligibility requirements are available in the Program Rules. Customers, fans and community members can show support for Broad Street Co by voting at www.MissionMainStreetGrants.com using Facebook Connect.

The voting deadline is October 17, 2014 and grant recipients will be selected by expert panelists. “We believe this grant would help us grow our ability to support non-profit and charitable organizations with media strategy and campaigns for their own awareness and fundraising efforts. These pro bono clients are important to us as we support the community we live in with high level ad agency services they can’t afford otherwise,” said Charlie Ray, president of Broad Street Co.

Through Mission Main Street Grants, Chase will award $3 million to small business across America. All businesses that apply for a grant and meet the eligibility requirements will receive a special offer from Premier Sponsor, Google. In addition, the 20 grant recipients will be eligible to receive a trip to Google for an exclusive small business marketing workshop with Google experts and a Google Chromebook laptop.

The 20 grant recipients will be announced in January 2015. Consumers can show support by voting for Broad Street at www.MissionMainStreetGrants.com using Facebook Connect before the voting deadline on October 17, 2014. For additional details about Mission Main Street Grants visit www.MissionMainStreetGrants.com.

About Mission Main Street Grants
Demonstrating an ongoing commitment to small business, Chase launched Mission Main Street Grants, a program that will award 20 grants of $150,000 to small businesses across America. By completing a business profile, a grant questionnaire, and meeting relevant eligibility requirements, small businesses will have access to special offers from the Premier Sponsor, Google. Chase is committed to helping small businesses so they can take big steps for their business and community.

About Broad Street Co.
Broad Street Co. is a digital advertising agency opened in 2007 with offices in Austin, TX and Charleston, SC. Broad Street serves clients across many verticals and works with charities and non-profits on a pro bono basis to support their efforts with a high level of agency services they could not otherwise engage.

Some of our past and current non-profit clients include:

aGLIFF (Austin Gay & Lesbian International Film Festival)

Hereditary Neuropathy Foundation

First United Methodist Church

AIDS Services of Austin

Dallas Symphony Orchestra

Children’s Advocacy Centers of Texas

 

By | October 2nd, 2014|ad agency austin|0 Comments

We’re not an audience, We’re a Community: Broad Street is a proud sponsor of the 27th Austin Gay & Lesbian Film Festival

We are a proud sponsor of one of the oldest gay and lesbian film festivals in America in a city known for its festival, Austin, Texas. The Austin Gay & Lesbian International Film Festival brings over 100 films to screens in Austin that would not be screened in mainstream theaters without the community support of the festival.

This year’s theme, “We’re not an audience, We’re a community” is a perfect fit as LGBT rights continue to make advances across the country. In the same vein, we’re not just a digital media agency, we’re members of our communities in Austin and Charleston. By supporting the arts (Spoleto Festival USA in Charleston and aGLIFF in Austin) we commit to our local communities to provide support for these events.

The opening night film, Matt Shepard is a Friend of Mine, is presented by Broad Street and a reception the evening before will support the Matthew Shepard Foundation and have an opportunity to meet Mr. and Mrs. Shepard as well as filmmaker, Michele Josue. 

 

Buy your festival badges here

Get a ticket to the Reception for filmmaker, Michele Josue and Mr. & Mrs. Shepard benefiting the Matthew Shepard Foundation here.

 

By | September 5th, 2014|Community/Philanthropy|0 Comments

Top 10 Small Business Owner Apps

The world has gone mobile, and so has business management. As a business owner, I am always on the go and I rely on my mobile devices not only to communicate with my team and our clients, but also to manage my business. I can’t be tied to a desk all day so finding tools to help me be productive while I’m out of the office is an important part of my success.

Here are my Top 10 Small Business Owner Mobile Apps*

*I’m an Android advocate. All of these apps work for Android.

OfficeSuite 7

Face it, business runs on Microsoft Office. Excel, Powerpoint, and Word are daily resources and you need to be able to open, view and edit documents while on the go. I still use QuickOffice but it’s no longer bundled for download so you can use the Google Docs, Sheets, Slides apps for the same resources if you don’t like OfficeSuite7.

There’s a great satisfaction of being able to open a spreadsheet and edit it to send back to the team that gives me the independence to unchain myself to the desk!

Google Drive

With documents flying back and forth, I like to have the “cloud” at my disposal. You may also use Dropbox (I do, for larger files and to send documents to clients for download) to keep your data in one place for everyone to have the same version. It seems like a lifetime ago I was worried about who had the latest version of a media plan!

 

Google My Business

Your business listing on Google is an important tool for customers to find you in search results. Use this app to manage your business listing, address and how you appear in search. You can also post and manage your Google+ Page (I know, but you have to have one). The app also gives you a quick insight into how many people are seeing you listing and if they took any action.

 

Adwords Express

We, naturally, use adwords for clients with large paid search campaigns, but this “lite” version is great to update our map listing and to add in a quick search campaign to drive phone calls or visits. I tend to use this app when I’m at the airport and think to myself, “I should do a little paid search today” and it’s a very easy tool to use. I also like the interface to show the campaign results.

 

Google Analytics

Needless to say, we need to know how people are viewing our site. This is a great tool to check in on site performance and engagement. Take the mystery out of who’s on your site and when while on the go. I will caution you to not obsess over daily visits…it’s a marathon, not a sprint!

 

 

Quickbooks from Intuit

If your business relies on Quickbooks, this tool is important to manage your finances and understand your profit and loss. If you’re anything like me the A/R Aging Report is a daily review to see who hasn’t paid their bills on time. Since I have it on my phone I can just drive right over and take a payment, kthanksbye!

 

 

Upvise CRM

Just about every business can use a good Customer Relationship Manager (CRM) tool. Large business and sales organizations run on SalesForce, but for the small business owner those tools are cost prohibitive. A good CRM helps you keep track of contacts, leads, where a pitch is in the funnel and manage your schedule. Keeping all of my business development and client management in one location is great for me across devices. If you are not using a CRM today, consider one like Upvise.

 

Microsoft RD (Remote Desktop)

Even though I rely on the cloud, there are some things I just need to access through my desktop back in the office. I’ve tried apps like Splashtop and GoToMyPC, but this tool is best for my needs to free me from my desk. I can use this app to access tools that may not render on my phone or tablet. This app has also freed me from traveling with a laptop. I can use my tablet and a bluetooth keyboard to do all my work while I’m supposed to be on vacation.

 

Google Hangouts/Skype

When I’m out of the office my team can reach me by chat much more easily than text or phone. We rely on this tool in the office to share links and folders as well as information much more easily than email. In addition to chat, the hangout can provide a robust video conference tool that comes in handy when we are spread out across multiple locations. Google has taken the video conference to a new level with the ability to share desktops between users and auto maximize the screen of the person talking. If you just need a video conferencing tool and are tired of me talking about Google, use Skype!

 

Broad Street Co. Media Proposal App

You didn’t think I was going to put this list together and not tell you about how you need Broad Street Co. close at hand, did you? We built a quick app to show a client just how easy it can be done and it’s available in the Google Play Store. Our app allows new clients and existing clients to shoot us a proposal request or media plan request right from their phone or table. It’s so easy to work with us, why aren’t you already?

By | August 29th, 2014|General Business|0 Comments