Desktop Display Creative Ad Specs (HTML5)

Unit Sizes

Banner: 468×60 / Leaderboard 728×90 /  Wide Skyscraper 160×600 /Square 250×250 / Large Rectangle 336×280 / Top Banner 930×190

Max Initial Load Size

150 KB / 15 Sec. Max Animation

File Type

.ZIP
Include All Content: .HTML, .CSS, .JS etc.

Labeling Requirements, etc.

Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)

Implementation Notes

Best Practice: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

Mobile Display Creative Ad Specs (HTML5)

Unit Sizes

Mobile Leaderboard 320×50 / Large Mobile Banner 320×100

Max Initial Load Size

150 KB / 15 Sec. Max Animation

File Type

.ZIP
Include All Content: .HTML, .CSS, .JS etc.

Labeling Requirements, etc.

Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)

Implementation Notes

Best Practice: For times when the user’s browser does not support creative functionality (i.e. HTML5), provide a standard image file.

Static Mobile Display

Unit Sizes

300×50 / 320 x 50

Max Initial Load Size

15 KB

File Type

.JPG, .GIF

Labeling Requirements, etc.

Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)

Implementation Notes

Ensure images are mobile web optimized; do not use Flash™ assets; landing pages must be mobile optimized, include dimensions in file name

Facebook Display Creative Ad Specs (Page Link Ads)

Desktop/Mobile Newsfeed

Unit Sizes

1200×628 (1.9:1)

Text

110 Characters
(500 for desktop only)

Headline/Title

25 Characters

Link Description

30 Characters

Facebook Display Creative Ad Specs (Page Link Ads)

Right Column

Unit Sizes

1200×628 (1.9:1)

Text

90 Characters

Headline/Title

25 Characters

Instagram Links Creative Specs

Unit Sizes

1:1-1.9:1 1080×1080
Video: 600px min. / 2.5-30 Sec. / 30MB Max

Caption

Reco: 125 characters
Max: 2,200 characters

Available Buttons

Book Now, Contact Us, Download, Learn More, Shop Now, Sign Up, Watch More, Apply Now

Available Buttons

20% text rule applies.
Video: H.264 / 30FPS / .MP4 / AAC Audio

Video Ad Specs

Unit Sizes

16:9 (Don’t Letterbox/Pillarbox)

Format

H.264 / .MP4 container / 30fps max / AAC Audio 128kbp

Length/Size

Ad: 5-15 Sec
Facebook: 45 minutes/1.75 gb
Instagram: 15 sec.

Action/Title

Click/Rollover Expands/Interactive
Facebook Header: 25 Character

Text/Description

YouTube: Reco: 125 characters / Max: 2,200 characters
Facebook: 90 Characters

Other

No leader, slate, bars, tone etc.