The “About Us” Paragraph
At Broad Street Co., our approach with customers is to focus on your strategy and business goals before we even begin to discuss the kinds of advertising and media ideas that would be a good fit for your unique situation. We won’t ask you to try the hot new trend in digital media unless we expect it to deliver a real return on your investment.
We know that spending real money means you want real results, so our work is geared toward lifting your brand and generating new customers. We work hard to develop creative solutions for your advertising needs, and demonstrate the ROI that can impact your brand.
We are a full-service ad agency. If you need creative, web design, SEO, we do it. But when you need digital media strategy, we are the best in the business.
Our partnerships with senior-level creatives, planners, buyers, copywriters, social media teams, and strategists were formed with an eye toward ensuring that our clients are working with and paying for a small, nimble agency of executives—not a large, unwieldy agency. That means you’ll receive media recommendations from professionals with more than 20 years of experience working with Fortune 100 companies on both the client and agency side of marketing and advertising.
Our creative agency partner, Blackboard, has experience with accounts like Nike, Apple and BMW, and our offline media director has worked on accounts like Walmart, Southwest Airlines and Taco Bell. These are the minds that will be handling your account with Broad Street every day—not just during the sales pitch.
President, Charlie D. Ray
Charlie has more than 20 years of experience as a marketing strategist, product development manager, and digital consultant. He attended the University of Alabama in Tuscaloosa where he earned a double major/double minor in 3½ years.
In 2007, Charlie founded Broad Street Co. with a desire to help clients with strategic media planning and buying as the digital advertising industry became a juggernaut with many new vendors clamoring for advertising budgets, but with little business acumen behind their offerings. He has successfully navigated Broad Street’s agency clients and direct clients with sound strategy and media.
Charlie is one of 15 leading digital agency strategists on the iMedia Agency Summit advisory board, and currently serves as co-chair of the Agency Summit. Charlie’s leadership helps set the agenda for the digital industry conferences on trends, measurement and industry standards. He is frequently asked to speak at national conferences on the subject of digital advertising methodologies and programmatic buying. He has received awards for his leadership from the American Advertising Federation, United Healthcare, LIN Television, and Careerbuilder.com—just to name a few. He serves on the board of area non-profits and is responsible for securing more than $375,000 in media grants every year for non-profit advocacy and arts organizations. He also serves on the board of the Austin Ad Federation, an adviser to the Charleston Digital Corridor.