The “About Us” Paragraph
At Broad Street Co., our approach with customers is to focus on your strategy and business goals before we even begin to discuss the kinds of advertising and media ideas that would be a good fit for your unique situation. We won’t ask you to try the hot new trend in digital media unless we expect it to deliver a real return on your investment.
We know that spending real money means you want real results, so our work is geared toward lifting your brand and generating new customers. We work hard to develop creative solutions for your advertising needs, and demonstrate the ROI that can impact your brand.
We are a full-service agency. If you need creative, web design, SEO, we do it. But when you need strategy, we are the best in the business.
Our partnerships with senior-level creatives, planners, buyers, copywriters, social media teams, and strategists were formed with an eye toward ensuring that our clients are working with and paying for a small, nimble agency of executives—not a large, unwieldy agency. That means you’ll receive media recommendations from professionals with more than 20 years of experience working with Fortune 100 companies on both the client and agency side of marketing and advertising.
President, Charlie D. Ray
Charlie has more than 20 years of experience as a marketing strategist, product development manager, and digital consultant. He attended the University of Alabama in Tuscaloosa where he earned a double major/double minor in 3½ years.
In 2007, Charlie founded Broad Street Co. with a desire to help businesses with strategic media planning and buying as the digital advertising industry was in its infancy. Charlie has earned a reputation of using his business acumen to use in advertising and marketing for his clients. He attributes his focus on his client’s needs to his entrepreneur parents in the small town of Opelika, Alabama where he currently resides most of the year.
Charlie is one of 15 leading digital agency strategists to serve on the iMedia Agency Summit advisory board, and has served as co-chair of the Agency Summit. He has led Broad Street to be named a Top Advertising Agency in Austin from three different sources. Charlie’s leadership helps set the agenda for the digital industry conferences on trends, measurement and industry standards. He is frequently asked to speak at national conferences on the subject of digital advertising methodologies and programmatic buying. He has received awards for his leadership from the American Advertising Federation, United Healthcare, LIN Television, and Careerbuilder.com—just to name a few. He serves on the board of area non-profits and is responsible for securing more than $375,000 in media grants every year for non-profit advocacy and arts organizations. He also serves on the board of the Austin Ad Federation, an adviser to the Charleston Digital Corridor.